The digital layer for the vision.

Recently, I sat down with filmmaker Frankie Latina to build out his official merchandise store. What started as a project became a 16-hour marathon session—a deep dive into the intersection of brand identity, e-commerce, and cinematic grit.

When you’re working with a creator who has a distinct point of view, the goal isn’t just to “build a site.” The goal is to translate an atmospheric, visual language into a digital experience. We didn’t just want a storefront; we wanted a space that felt consistent with the world Frankie builds in his films—from the intensity of his past work to the high-society menace of his current project, Snapshot.

There’s something about those long, uninterrupted sessions that strips away the noise and leaves only the work. It’s where the best decisions are made and where the vision finally clicks into place.

The result is a lean, focused shop that supports independent cinema and provides a direct line between the artist and the audience.

You can see the final result here: https://frankielatina.com/shop

I’m always looking to collaborate with artists, directors, and brands who operate with that same level of intensity and clarity. If you have a vision that needs a technical foundation to match its ambition, let’s talk.

THE SHOP IS LIVE